Men take a fraction of a second to decide if they are attracted to a woman or not – but they should not be called shallow because they are genetically programmed to do so, scientists say.
Men weigh up potential partners almost instantaneously based on their appearance because their “ancient” genetic preference for attractive mates leads them to, experts claim.
According to research, a woman with an attractive face is taken by men to be fertile and able to continue the family line, appealing to the man’s survival instinct.
In contrast women take longer to decide their feelings for a man because they need to weigh up whether he will be a committed partner who will provide for them well – part of their survival programming.
Professor Mark van Vugt and Dr Johanna van Hooff, from the University of Amsterdam, and postgraduate student Helen Crawford, from the University of Kent, were behind the study which is to be published by the Oxford Journal Social Cognitive and Affective Neuroscience.
They tested men and women’s bias towards looks by conducting a series of tests on 20 women and 20 men, making them perform tasks while recording their brain activity.
While the subjects were doing the task they were shown a series of photographs of faces of the opposite sex, ranging from attractive to ugly.
Men were easily distracted when they saw a pretty face but women stuck to the task.
Prof van Vugt said: “Men definitely have the most wandering eye but it is because they have evolved to pay attention to cues of fertility and one of those cues is facial beauty – it’s not that men are shallow.
“But we found they do make snap judgments about women, much earlier than was previously thought. They make that decision on whether a woman would be a good mating partner in milliseconds.
“This is something very ancient and a way of helping men find the best mate to produce children.
“Women were not distracted by attractive male faces because women need more proof of whether a man is a good mate.
“Women make that decision on behaviour, whether a man is trustworthy and committed. They make their decision much later than men.”
Source: Daily Telegraph
Oh wow Mysogyny has a scientific explanation. Ugly fat shallow douchers rejoice. Go hit on as many out of your league women as you can with your cheesy pick up lines and your I’m a lesbian T-shirt. Or you know….sit on the couch and rate out of your league women on TV that you could also NEVER ever get…that is a scientific fact as well.
Okay this is to isis you r a chick and apparently a bitch to. you arent a guy you dont know what goes through our heads when we go through daily life.
Hey Guy Japanese women Rock… We need to head to japan and start a program for men who want japanese women… lol
Guy! I agree with you on the ISIS issue. That is one bitter woman, not all guys are bad and that would depend on how the woman is treating you. I have personally witnessed many women who do nothing but lie, cheat, and steal from their men to get by in this world, but I’m not bitter, just smarter because of it.
Damn that isis bitch has some unsolved issues shes probably the ugly fat doucher whos hostile because she herself cant find a mate and is jealous when she sees guys hit on pretty girls because shes probably the one guys have to push aside to get to the hot ones…. I would know because i am keenu reeves and i hit on hot women all the time that includes ladies you might see on TV or movies… And i bang them…… hard
i want an im a lesbian t-shirt
this instinct would work before the invention of make-up
ha! chic walks in and and just has some shit to say and ya do exactly what she wants.. and start poundin on ur chest.. hey if your mate’s ok with the wandering eyes it just means she’s secure with herself and the realationship..take it as a compliment~ if your man looks at someone you feel prettier than you ..just remember that he’s sittin there with YOU! you’re obviously hotter… and beauty is ONLY skin deep…chic w/ the dbl D’s might also have the personality of the silicon that fills her:) bur remember gentlement…remember that you should be smarter than a silverback and realize that it is still rude… put yourself in her shoes… maybe i should start scopin out every sixpack i see:P
I think it goes both ways, at least for me it does, unless I just think like a man.
I snap judge guys based on their level of attractiveness (what I perceive as attractive) so I instantly know if I will have chemistry with them. If I don’t feel that attraction instantly, it doesn’t matter what they do or say thereafter, I know that nothing romantic will come of it. It is not superficial, just purely biological and I have no control over it.
this was not a very scientific study, since photo’s are not really representative of all the senses required when finding a mate. in other words,..I smell a turd-sandwich.
at least we guys have two heads to think of