A US firm is planning to market strawberry-flavoured bananas.
Chiquita International is planning a range of new flavours because it reckons bananas are becoming boring.
It hopes the new range will command premium prices and draw in a new range of customers, reports Sky News.
The firm is refusing to say how the bananas will be changed, only that they will not be genetically modified.
Chief executive Fernando Aguirre said: “I have seen about eight and tasted four or five different types.”
“Now we need to find out from consumers if this is relevant and whether it is something they would like to see and be willing to pay for.”
The Cincinatti-based company plans to test the new, fruity flavours in Europe and America during the next year.